Now, Facebook ads are opinionated as fuck. Everyone has their “secret sauce” — ABO, CBO, ASC, bid cap, cost cap, highest volume, one campaign, twenty campaigns, unlimited campaigns.
At the end of the day:
The only thing that matters is what gets you scaling with the least work, the best data, and the highest profits.
🚀 How We Started
- We began on Highest Volume.
- It worked to get us to about $1,000/day in spend, but profits were wildly inconsistent.
- Some days hit, some days bled. Nothing steady enough to scale.
🔑 The Switch: Inflated Bid Cap CBO
This became the main scaling strategy I run for every brand:
- Took campaign budget from $1,000/day → $5,000/day.
- Average CPP was $21, so I set the bid cap at $23.
- Every single ad set had the same cap.
💡 Why it works:
- Highest volume forces Meta to spend the full budget (even on trash).
- Bid cap makes Meta only spend where it knows it can hit that CPP profitably.
- With enough data + averages to back it up, it’s basically giving Meta a floor it can’t drop below.
📈 Results After Switch
- Profits soared → 20–30% net margins daily.
- Focus shifted 100% to creatives.
- No more worrying about campaign structure.
- Only constraint = how many fresh, good ads we could pump out.
📊 Scaling Logic
No fixed “rule” — I scale based on where spend is comfortably capped out.
- Example:
- At $5k/day budget, once it crept to ~$4k in spend → I raised to $10k/day.
- Once $10k/day was holding steady → raised to $30k/day.
- At $30k/day, we wanted heavier subscription pushes → raised bid cap by $2.
- Overnight, revenue doubled from $15k/day → $30–40k/day while staying profitable.
📝 Key Takeaways
💡 Start with Highest Volume to gather data. Once you know your CPP, switch to Inflated Bid Cap for profits.
⚡ Inflated Bid Cap = freedom. Profits stay consistent, scaling is smooth, and all your focus goes into cranking out better creatives.
🔑 Scaling = not about tricks. It’s about turning profits into reinvestment: editors, teams, more creatives, better offers. That’s what keeps growth compounding.