Rule #1: Always be testing.
Running an inflated bid cap lets you go way more aggressive with uploads than highest volume, because if an ad set isn’t going to hit cap → it just won’t spend. No need to stress about saturation.
⚡ Upload Frequency
- At one point I was pushing 30 ad sets a day.
- That included whitelisting, prelanders, image ads, ripped content — every wheelhouse.
- With the inflated bid cap, the only goal = get Meta to actually spend at that cap.
🎥 Creative Sources
- Editors & strategists → build intentional, high-quality batches.
- Image editors → crank daily static variations.
- Ripped ads → pure numbers game.
- KaloData & Daily Virals = where I rip from.
- If Kalodata caps you out, just right-click → “Save video as.”
- I don’t even edit ripped ads. Half the time I don’t even watch them. Just upload, see what sticks.
- Focus = quantity. Winners rise, losers die.
📂 Upload System
Use Facebook Media Library to keep your sanity:
- Organize creatives in mega folders → batch1, batch2, batch3, etc.
- Upload entire folder in one click → bulk loads while you do other shit.
- Then, inside Ads Manager → go to “Business” → select mega folder → all batches are ready to assign to ad sets.
✍️ Copy Testing (Texts & Headlines)
We tested 3 primary texts × 3 headlines per creative.
- One headline = control (the proven working offer).
- Ex: “Buy One, Get One Free.”
- Or on another brand: “10,000+ Happy Customers — 60% Off Ends Soon.”
- Always test new ones. Copy isn’t just fluff → it directly impacts CPC, CVR, CPP.
🔎 Trick: In ad account, break down by Dynamic Creative, then text/headline. See exactly where spend is going → double down on winners.
📊 Metrics That Matter
I don’t care about CPM or CTR once scaling.
My custom column setup = “Real Bad Mans”:
- Delivery
- Amount Spent
- CPP (Cost Per Purchase)
- Cost Per Checkout
- Cost Per Add to Cart
Amount Spent = #1 KPI.
- In bid cap, if it spends, Meta believes it can hit cap profitably.
- If it doesn’t spend → Meta doesn’t believe in it. Simple.
💡 Winners = the ads that actually spend. Don’t overthink CPMs or CTRs. Meta already told you what it trusts with its wallet.
🧠 Competitive Analysis
- I don’t obsess over competitors.
- I’ll peek if I need new angle ideas or something to iterate.
- Otherwise → my focus is on iteration loops with my own data.