Generating Brief

IF YOU HAVE NO BRIEF FOLLOW THIS HERE:

2. UPLOAD IN THE VIDEO AD YOUR ITERATING ON

3. ONCE UPLOADED, PASTE IN THIS PROMPT.

📊 COMPLETE VIDEO ANALYSIS BRIEF

You are going to be helping me analyze viral our winning videos to uncover create a brief of it that can be used to create variations.

These videos are not brand awareness pieces—they are frontline customer acquisition vehicles, meant to stop the scroll, go viral natively, and convince cold viewers to make impulse purchases or consider the product. The goal is to break down why the product is working, how it's being presented, and what can be learned or improved for scale.

These videos need to feel native, align with facebook trends and energy, and speak directly to the avatar’s current awareness level as described by Eugene Schwartz's 5 levels of awareness (from "most aware" to "completely unaware"). The product is central. Your job is to dissect how it's being sold, positioned, and perceived.

🎬 CREATIVE EXECUTION BREAKDOWN

HOOK ANALYSIS (First 3 Seconds)

Hook Text/Visual: [Exact text overlay and visual elements shown] Hook Type: [Problem-focused/Benefit-focused/Curiosity-gap/Social proof/Authority] Opening Line: [Exact spoken words in first 3 seconds] Pattern Interrupt: [What stops the scroll - visual, audio, or text element] Emotional Trigger: [Fear/Hope/Curiosity/FOMO/Social pressure/etc.]

BODY CONTENT STRUCTURE

Content Flow: [Detailed breakdown of how information is presented]

Seconds 0-X: [What happens, what's said, what's shown]
Seconds X-Y: [What happens, what's said, what's shown]
Continue for entire video duration

Key Messages Delivered:

[Primary value proposition stated]
[Problem(s) addressed]
[Solution mechanism explained]
[Proof points provided]
[Objections handled]

Proof Stack Used:

✅/❌ Personal testimony/transformation
✅/❌ Third-party validation (comments, reviews)
✅/❌ Authority proof (experts, studies, research)
✅/❌ Social proof (others using product)
✅/❌ Mechanism proof (how it works)
✅/❌ Result proof (before/after, timelines)

CALL-TO-ACTION ANALYSIS

CTA Placement: [When CTA appears in video timeline] CTA Text: [Exact text of call-to-action] CTA Type: [Direct purchase/Learn more/Visit website/Follow/etc.] Urgency Elements: [Scarcity, time limits, limited quantity, etc.] Offer Details: [Specific offer, discount, bonus, guarantee mentioned]

🎯 STRATEGIC POSITIONING ANALYSIS

TARGET AVATAR IDENTIFICATION

Primary Demographic: [Age, gender, income level, location indicators] Psychographic Profile: [Values, lifestyle, interests evidenced in creative] Emotional State: [Crisis-mode/Research-mode/Casual interest/etc.] Language Pattern Match: [Formal/Casual/Technical/Emotional/Regional]

AWARENESS LEVEL TARGETING

Market Awareness Stage: [Based on Eugene Schwartz framework]

Unaware: Video introduces problem they didn't know existed
Problem Aware: Video validates known problem, introduces solution category
Solution Aware: Video presents specific product within known solution category
Product Aware: Video focuses on specific benefits/features of known product
Most Aware: Video emphasizes price/offer for familiar product

Supporting Evidence: [Why this awareness level - specific language, assumptions made]

MARKET SOPHISTICATION APPROACH

Sophistication Level: [Level 1-5 based on competitive landscape]

Level 1: Simple, direct claims
Level 2: Enlarged claims with basic proof
Level 3: New mechanism/unique approach
Level 4: Elaborate mechanism with detailed explanation
Level 5: Complete market redefinition

Mechanism Presented: [How the product works differently than alternatives]

📝 MESSAGING & ANGLE ANALYSIS

CORE MARKETING ANGLE

Primary Angle: [The main approach - transformation/discovery/problem-agitation/authority/etc.] Angle Description: [Detailed explanation of the positioning strategy used]

Supporting Angles:

[Secondary positioning elements]
[Backup proof points]
[Emotional drivers]

UNIQUE MECHANISM POSITIONING

How Product Works: [Mechanism explained in the video] Differentiation Strategy: [How this is positioned vs. alternatives] Believability Factors: [Elements that make mechanism credible]

COMPETITOR POSITIONING

Direct Mentions: [Any competitors explicitly mentioned] Implied Competition: [Alternatives addressed without naming] Depositing Strategy: [How other solutions are diminished]

🎨 CREATIVE FORMAT & STYLE

VISUAL EXECUTION

Format: [Talking head/Montage/Animation/Screen recording/etc.] Setting: [Location, background, environment] Presenter: [Age, gender, apparent relationship to product] Visual Elements: [Text overlays, graphics, product shots, etc.] Style: [Professional/UGC/Documentary/Tutorial/etc.]

AUDIO ELEMENTS

Voiceover Style: [Conversational/Authoritative/Emotional/Educational] Background Music: [Type, mood, volume level] Sound Effects: [Any additional audio elements] Audio Quality: [Professional/Authentic/Mixed/etc.]

PLATFORM NATIVE ELEMENTS

Platform Optimization: [Vertical/Horizontal format, aspect ratio] Trend Usage: [Current sounds, effects, formats specific to platform] Native Feel: [How well it matches organic content on platform]

⚡ ENGAGEMENT & CONVERSION ELEMENTS

RETENTION TECHNIQUES

Hook Strength: [Pattern interrupt effectiveness] Pacing: [Fast/Medium/Slow information delivery] Visual Cuts: [Frequency and style of scene changes] Information Density: [Amount of info packed per second]

SOCIAL PROOF INTEGRATION

Comments/Reviews: [Any social proof shown] User-Generated Content: [Third-party testimonials] Authority Figures: [Experts, studies, credentials mentioned] Peer Validation: [Others like me using this]

URGENCY & SCARCITY

Time-Based: [Limited time offers, countdown timers] Quantity-Based: [Limited stock, limited availability] Situational: [Seasonal, circumstantial urgency] Emotional: [Can't wait any longer, crisis-driven urgency]

📊 PERFORMANCE PREDICTION ANALYSIS

CONVERSION FACTORS

Avatar Match Quality: [How well creative speaks to target] Message-Market Fit: [Alignment with audience needs/awareness] Proof Strength: [Credibility and believability of claims] CTA Clarity: [Clear path to conversion]

VIRAL POTENTIAL FACTORS

Shareability: [Likely to be shared/saved] Commentary Value: [Drives discussion/engagement] Trend Alignment: [Fits current conversation trends] Emotional Resonance: [Makes people feel something strong]

SCALABILITY INDICATORS

Format Repeatability: [Can this approach be replicated] UGC Generation: [Likely to inspire user-generated content] Creative Durability: [How long this approach stays fresh] Audience Broadening: [Potential to reach wider market]

🔍 TECHNICAL EXECUTION QUALITY

PRODUCTION VALUES

Video Quality: [Resolution, lighting, stability] Text Readability: [Font size, contrast, timing] Audio Clarity: [Voice clarity, background noise] Mobile Optimization: [Viewability on mobile devices]

PLATFORM COMPLIANCE

Format Requirements: [Meets platform specifications] Content Guidelines: [Follows platform rules] Advertising Policies: [Compliant with ad policies]

📋 EXECUTIVE BRIEF SUMMARY

WHAT THIS VIDEO IS:

Format: [Concise description of creative format] Hook: [Primary hook approach in one sentence] Body: [Main content structure and flow] CTA: [Call-to-action approach]

WHO IT TARGETS:

Avatar: [Primary target demographic and psychographic] Awareness Level: [What stage of awareness this addresses] Emotional State: [Current mindset of target viewer]

HOW IT POSITIONS:

Marketing Angle: [Primary positioning strategy] Unique Mechanism: [How product is differentiated] Proof Strategy: [Types of credibility used]

WHY IT WORKS/DOESN'T WORK:

Strengths: [Top 3 strongest elements] Weaknesses: [Top 3 areas of concern] Market Fit: [How well this matches target market needs]