Now Google Ads was something that we were able to fucking dominate our competition in super quickly — and it was stacking an extra 30% on top of our revenue while staying super profitable because of how consistent it was.
We didn’t touch Performance Max or YouTube (we had some issues there), but we absolutely owned cold traffic on Google Shopping with a setup that let us eat alive all the competitors who had no clue what they were doing.
🎯 The 3-Tier Shopping Campaign Setup
I got this from Brooke Hiddink (he’s got a great video on it — I’ll link it inside here), and I originally used it running high-ticket dropshipping. It works the exact same way here.
Here’s the breakdown:
- High Shopping Campaign → Cold, broad, prospecting.
- Medium Shopping Campaign → Brand keywords only (e.g., if your brand is “Red” → keyword is just “Red”).
- Low Shopping Campaign → Product name keywords (e.g., “Red Knee Brace”).
👉 Then you exclude negatives correctly so that:
- High = filters out brand + product keywords
- Medium = filters out product keywords
- Low = the deepest funnel
All of these campaigns share the same budget, but you bid highest on Low, medium on Medium, lowest on High since intent = stronger down the funnel.
💡 Always run manual CPC — you’re keeping control, staying profitable, and scaling based on demand.
🧨 The Secret Sauce
Here’s where we blew everyone else out of the water:
- GMC Product Duplication
- After your Google Merchant Center is approved, duplicate your products in Shopify.
- This makes them show up multiple times in GMC.
- Example: our one product had 10 Shopify duplicates + multiple variants → that turned into 40 separate Shopping listings.
- Optimized Titles for Keywords
- Each duplicate was optimized for a different high-intent keyword.
- We even included competitor names in some.
- Result? Competitors were getting zero clicks, we were soaking up everything.
- Scale
- Our Shopping was spending thousands per day with extremely solid profit margins.
- It’s not hard. Most brands suck at Google Shopping. This is just easy, fucking money if you do it right.
🔎 Google Search Campaigns
Search was the other piece that printed:
- Brand Search → Manual CPC, easy ROI, protect your branded traffic.
- Competitive Search → Bidding on competitor names.
- Cold Search → Targeting main pain-point + solution queries.
💡 What made cold & competitive search work:
- Better assets (images, extensions, sitelinks).
- Cleaner offers (sometimes sending them to a pre-lander instead of raw product page).
- Iterating on ad copy until CTR and CVR lined up.
Once we cracked that, Google became a consistent profit channel.
“Everyone fucking sucks at Google. If you know what you’re doing, it’s easy fucking money. We were printing thousands a day with Shopping while competitors couldn’t even figure out how to get clicks.”