Image Editor

📌 Core Responsibilities

1. Daily Output

3 concepts/day → each with 3 variations = 9 ads minimum per day
Start all ads in 1:1 format
If an ad is marked Performer, create a 9:16 version within 24 hours

2. Upload & Organization

Upload completed variations into the shared Google Drive folder linked in Monday.com (Concept Link column)
Use the correct naming format:

ConceptName_V1
ConceptName_V2
ConceptName_V3

3. Monday.com Workflow

Move task status to In Progress when starting
Add the Concept Link (Google Drive folder) after upload
Move task to Needs Review when finished

🎨 Design Standards

Clear, bold headlines (big fonts)
Use contrasting colors for visibility
Highlight keywords (shapes, emojis, arrows)
Simple, bold layouts (avoid clutter)
Must grab attention in 1 second
Follow brand guidelines but experiment for scroll-stopping impact

🔀 Variation Rules

Each concept = 3 true variations:

Different layout structure
Changes to visual hierarchy
Headline tweaks
Color/background shifts

✅ Proper variation means each ad feels unique enough to test performance.

🛠 Approved Tools & Resources

Use tools that maximize speed + quality:

CreativeOS → Saved templates for fast turnaround
ChatGPT / AI tools → Generate backgrounds, stock-style assets, or concepts
Higgsfield AI (test) → Experimental visuals for pattern-breaking ads
Mockup generators → For realistic product showcases

📂 Workflow

Check Monday.com for new briefs
Open Milanote (or equivalent) for creative direction
Use templates + AI tools to produce concepts quickly
Upload all variations → Add link to Monday.com
Move task to Needs Review
If marked Performer → make 9:16 format within 24 hrs

📊 Performance Metrics

9 ads/day minimum output
Performer turnaround: 24 hrs max
Hit Rate = % of ads that become winners
Organization = Correct uploads, naming, and Monday updates

⚡ Expectations

Work fast + creatively (speed > perfection)
Be proactive → Check Monday.com + Slack without reminders
Test new tools often → adopt anything that improves speed or impact
Quality = scroll-stopping impact, not pixel-perfect polish

💬 Communication

Stay responsive in Slack for reviews, updates, and Performer notifications
Confirm completion of Performer requests immediately

⚡ Quote: “Speed + boldness beats safe + perfect.”