📌 Core Responsibilities
1. Daily Output
- 3 concepts/day → each with 3 variations = 9 ads minimum per day
- Start all ads in 1:1 format
- If an ad is marked Performer, create a 9:16 version within 24 hours
2. Upload & Organization
- Upload completed variations into the shared Google Drive folder linked in Monday.com (Concept Link column)
- Use the correct naming format:
ConceptName_V1ConceptName_V2ConceptName_V3
3. Monday.com Workflow
- Move task status to In Progress when starting
- Add the Concept Link (Google Drive folder) after upload
- Move task to Needs Review when finished
🎨 Design Standards
- Clear, bold headlines (big fonts)
- Use contrasting colors for visibility
- Highlight keywords (shapes, emojis, arrows)
- Simple, bold layouts (avoid clutter)
- Must grab attention in 1 second
- Follow brand guidelines but experiment for scroll-stopping impact
🔀 Variation Rules
Each concept = 3 true variations:
- Different layout structure
- Changes to visual hierarchy
- Headline tweaks
- Color/background shifts
✅ Proper variation means each ad feels unique enough to test performance.
🛠 Approved Tools & Resources
Use tools that maximize speed + quality:
- CreativeOS → Saved templates for fast turnaround
- ChatGPT / AI tools → Generate backgrounds, stock-style assets, or concepts
- Higgsfield AI (test) → Experimental visuals for pattern-breaking ads
- Mockup generators → For realistic product showcases
📂 Workflow
- Check Monday.com for new briefs
- Open Milanote (or equivalent) for creative direction
- Use templates + AI tools to produce concepts quickly
- Upload all variations → Add link to Monday.com
- Move task to Needs Review
- If marked Performer → make 9:16 format within 24 hrs
📊 Performance Metrics
- 9 ads/day minimum output
- Performer turnaround: 24 hrs max
- Hit Rate = % of ads that become winners
- Organization = Correct uploads, naming, and Monday updates
⚡ Expectations
- Work fast + creatively (speed > perfection)
- Be proactive → Check Monday.com + Slack without reminders
- Test new tools often → adopt anything that improves speed or impact
- Quality = scroll-stopping impact, not pixel-perfect polish
💬 Communication
- Stay responsive in Slack for reviews, updates, and Performer notifications
- Confirm completion of Performer requests immediately
⚡ Quote: “Speed + boldness beats safe + perfect.”