Now, Pinterest didn’t really contribute a bunch of revenue for us. At best, maybe a thousand a day, sometimes less. But here’s the thing — it was always profitable. ROAS was consistently strong, sometimes even hitting 5–6x when budgets were lower.
The way we approached Pinterest was dead simple:
- We’d take our best Meta creatives (winning ads, best prelanders, proven angles).
- Made them look native to the Pinterest platform (small tweaks so it felt organic).
- Uploaded them straight into one campaign.
- Let it run.
Then, every few days or once a week, whenever we had fresh winners on Meta, we’d just drop them into Pinterest too. Nothing complicated.
⚙️ What worked for us on Pinterest
- 📈 Stable performance: Pinterest is extremely consistent once it’s working.
- 💰 High ROAS: $700/day in spend at 5–6x ROAS was possible. At higher spend, ROAS dipped but it still stayed solid.
- 🧘 Low maintenance: Basically set it, update it weekly with winners, and let it run.
- 🌍 Easy cross-platform leverage: If it kills on Meta, it’ll usually translate to Pinterest with minor adjustments.
⚠️ What to watch out for
- Scaling is capped. It’s not like Meta where you can push to infinity. You’ll hit a ceiling on Pinterest spend.
- Budget sensitivity. At lower budgets, returns are higher. As you push spend, ROAS drops. You have to find that fine line.
- Don’t expect it to replace Meta. Treat it as a profitable side channel for additional revenue, not your main growth engine.