Product Research

Everyone overcomplicates this shit. Product research is simple. A winning product = a product you can market at good margins.

🔑 What Makes a Winner

• Proof of concept → If someone else is selling it profitably, you can too.
• Margins → Look for 65%+ gross margin minimum.
• 70%+ is safer, especially if you’re starting.
• You can run thinner if you’ve got subs, post-purchase upsells, cross-sells, or if you’re just a fucking demon with creatives.

🔍 How I Validate

• Ad Library → Look at how many creatives they’re running. Nobody runs a product for a month straight at a loss.
• Shop Hunter → See how long a product’s been running & revenue generated by competitors.
• KaloData → I filter by creatives and creators (not just products). If creators are making money on it → marketers know how to sell it → I can see how they’re doing it → send to supplier → margin check.
• Daily Virals → Code “RUNITUP” inside for free month. Shows me viral videos → what’s converting right now → helps me see target avatars + market angles.

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♻️ Repeat Purchase & LTV

I lean toward repeat-purchase products now. Subscriptions, consumables, fashion (multiple styles/versions), supplements.

Because costs are only going up. If you don’t have LTV, you’re praying to hit the cost per purchase next month, and I highly doubt you will.

🎯 Marketing Gut Check

This is big. Some products are winners — but I won’t touch them. Why? Because I don’t feel confident I can market them.

Everything once a product is live = marketing.

• Creatives
• Team convos
• Seeding
• Angles

If I can’t see the angles → if I’m not excited to sell it → waste of time.

👤 Persona Research

Shoutout to Difaino Harting (first mentor). He drilled this into me: persona is everything.

You don’t just sell to “women 35+.” You sell to Amy — 23, tried Pilates, thinks she’s undisciplined, and blames everything else. Tie your product to her reality, and you print money.

This is the difference between:

• Randomly testing → praying for luck
• Actually building → scaling past $1K/day, $10K/day, $100K/day

If you don’t know habits, desires, emotions, what gets them to buy → you won’t scale.

🚫 Why I Don’t Believe in Mass Testing

Mass testing = guessing.

• Rip ads → launch → pray → maybe get lucky.
• But you build no skills → you won’t know how to scale when something does hit.

Winners come from:

• Deep research on product + avatar.
• Knowing who you’re marketing to.
• Emotional connection.

🏗️ Brand vs. Product

When I do product research, it’s really brand research.

I’m not looking for something that makes me a quick $10K. I’m looking for something I can:

• Scale consistently (10K/day → 100K/day).
• Build with custom packaging.
• Build a community around.
• Tie emotions into.

That’s where the real winners are.

That’s product research in my eyes. Next → we’ll go deeper into market research, avatar research, psychographics, and prompts I use.