We ran video ads on basically the same Monday.com setup as image ads — just adapted for video workflows.
🔧 Setup & Workflow
- Milanote → Monday.com → Team
- All briefs were made inside Milanote.
- Each brief got assigned inside Monday to one of our two strategists.
- They’d get notified instantly, and we always had batches queued up.
- Weekday Flow: Monday–Friday, strategists worked through assigned batches, handed them in, we uploaded them.
- Weekend Flow: Saturday & Sunday we had team calls → reviewed performance, brainstormed new ideas, fixed communication issues, and adjusted workflow.
Every ad got reviewed before uploading to make sure it matched the brief, tested new angles, or meaningfully iterated on a winner.
🧠 Iterations vs. Big Swings
- Small Iterations: early on we’d just tweak things → change the hook, swap music, tiny edits.
- Big Swings: what actually moved the needle.
- Analyze the psychology of a winner.
- Apply it to a new persona, emotion, or pocket of people.
- Example: winning ad resonated with 25-year-old white women → next iteration spoke directly to 30-year-old black women.
- Emotional Valence: some of our biggest winners came from tapping deep emotion.
- One ad was basically a story, not a product pitch.
- People were literally crying in the comments… then buying.
- That’s the lesson: you’re not selling a trinket, you’re selling a solution to a real emotional problem.
"You’re not just selling a product. You’re selling to real people with real emotions, real problems, real desires."
📈 Strategy for Winners
- Main Driver: find a winner → iterate it with:
- Different whitelisting pages
- New prelanders
- Alternate offers
- Example:
- One emotional ad winner ran across 5+ ad sets.
- We duplicated it to:
- 2x whitelisting pages
- 3x prelanders
- Multiple offers
- Every version got spend + results, thanks to the inflated bid cap structure.
💡 Why Bid Cap Was King:
- Highest Volume would’ve killed half of these tests because only one ad might get full spend.
- With inflated bid cap → every duplication got a shot.
- No stress about “cutting losers” → only question was: is it spending or not?
📝 Team Ops
- Batch Delivery: Strategists delivered weekly batches like clockwork.
- Review Loop: Every weekend call, we dissected performance → why it worked, why it didn’t, what to test next.
- Hit Rate: Always improving → but the biggest accelerant was duplicating winners across whitelisting + prelanders.
That’s the exact Video Ad System we ran inside Monday — simple, structured, and designed to scale.