Offer Setup
The offer is everything. Most popular play right now = Buy One Get One Free (BOGO) with prices marked up enough to keep margins tight.
The way we differentiated:
- Added 3 free gifts that cost nothing (or just a few cents).
- First product image: clear as day — “BOGO + 3 Free Gifts.”
- Rest of image carousel: features, benefits, reviews, how it works, science.
/callout “Make the offer irresistible. Your first image should sell the entire bundle without them reading a single word.”
We also stacked bundles using diagnosis positioning instead of “buy more, save more”:
- One = for one person
- Two = for couple
- Three = for the family
This framed each tier as a solution to a situation, not just a discount.
Later, once we hit ~$1K/day, we added subscriptions. Take rate hit 60%+. Subscriptions made us confident because even if first order ROAS dipped, back-end revenue carried it.
Website Differentiation
Anyone can rip your product page. The question is: how are you differentiating your site?
Look at NeuroGum. They don’t just have a product page — they have pages for:
- Science & how it works
- Community support
- Ingredients
- FAQs & objection handlers
- Blog content
We applied the same framework:
- Mission/Community Page (cause-driven: e.g., donating 2% of profits)
- Science/How It Works Page (data, product logic, origin story)
- Ingredient Pages (standalone or grouped by product)
- Expanded FAQs (direct objection handlers pulled from comments & surveys)
Your FAQ isn’t just filler. It should be written with the same care as your ads — every line handling an objection.
Product Page Focus
80% of users never scroll below ATC. They live in your images and the top section.
So:
- Image carousel must be enough to explain product → purchase.
- JudgeMe reviews at the top (customized: e.g., 4.8 stars, 10K+ reviews).
- Collapsible tabs: how it works, ingredients/materials, guarantees.
- Guarantee badges, trust pilot snippets, money-back copy right on cart/checkout.
Install Microsoft Clarity and watch sessions. You’ll see it: people sit on images for 10 seconds, then bounce. That’s where your focus has to be.
Branding Beyond the Store
Most neglect IG & FB pages. But buyers click the profile first.
Minimum setup:
- Linktree with product + all trust pages (science, FAQs, blogs, etc.)
- Posts = repurposed ads + branded images
- Enough content so brand feels like it’s been alive for years
Your site and socials should feel like you’ve been around for years, not like you launched last Tuesday.